Card 32 / 204: What is the first step in developing an effective media plan?
A)
Identifying media objectives
B)
Determining which media vehicles will be used
C)
Developing the media budget
D)
Identifying the reach and frequency
E)
Assessing the plan's share of voice
Answer:
A) Identifying media objectives
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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