• Card 33 / 204: What is the purpose and value of measuring media coverage?
    A) To confirm that your advertisements actually appeared
    B) To provide support for future advertising budget requests
    C) To measure business outcomes
    D) All of the above
    E) None of the above

    Answer:
    C) To measure business outcomes

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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