Card 148 / 204: What is the difference between a consumer market segment and a business-to-business market segment?
A) Business buyers approach their purchase from a problem-solving approach, while consumers approach their purchase from a need-based situation.
B) Formal procedures are part of a business buying situation, while consumer purchases do not involve formal activities.
C) Many people are involved in a business purchase decision, while one person may be the decision-maker in a consumer purchase.
D) Industrial buying requires inventory considerations, while there are no such considerations in a consumer purchase
E) All of the above

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