Question 146 / 200:  What is the difference between a consumer market segment and a business-to-business market segment?
A  Business buyers approach their purchase from a problem-solving approach, while consumers approach
their purchase from a need-based situation.
B  Formal procedures are part of a business buying situation, while consumer purchases do not
involve formal activities.
C  Many people are involved in a business purchase decision, while one person may be the decision-maker
in a consumer purchase.
D  Industrial buying requires inventory considerations, while there are no such considerations
in a consumer purchase
E  All of the above
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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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