• Card 73 / 204: What is preventing many advertising agencies from using new technologies to advertise their clients' products and services?
    A) Technology has not proven effective enough.
    B) Technology is too costly and does not provide sufficient pay-out.
    C) Agencies are afraid of the new technology and want to stay with methods that are familiar.
    D) Technology presents a distraction from the actual product.
    E) Traditional advertising methods are the best approach.

    Answer:
    C) Agencies are afraid of the new technology and want to stay with methods that are familiar.

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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