Card 16 / 26: The elaboration likelihood model suggests that
A)
When people are busy doing other things, they tend to process TV commercials using their central route to persuasion.
B)
When people are going through a peripheral route to persuasion, resultant attitudes are likely to be more enduring and more likely to predict their behaviour than when they are gong through a central route.
C)
When people have lots of cognitive resources, but unwilling to process information deeply, they tend to be be persuaded by peripheral cues such as source attractiveness.
D)
All of the above are true
Answer:
C) When people have lots of cognitive resources, but unwilling to process information deeply, they tend to be be persuaded by peripheral cues such as source attractiveness.
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