The elaboration likelihood model suggests Yacoub Jayoghli Week 2

Question 14 / 22: The elaboration likelihood model suggests that

A When people are busy doing other things, they tend to process TV commercials using their central
route to persuasion.

B When people are going through a peripheral route to persuasion, resultant attitudes are likely
to be more enduring and more likely to predict their behaviour than when they are gong through
a central route.

C When people have lots of cognitive resources, but unwilling to process information deeply,
they tend to be be persuaded by peripheral cues such as source attractiveness.

D All of the above are true

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Week 2 Social Psych

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Yacoub Jayoghli

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