Card 91 / 204: Once an advertising budget is established, what is the next step in the process?
A) Use the media plan from the previous year.
B) Buy all of your promotional advertising media before any other types of markets.
C) Determine how the advertising dollars will be allocated.
D) Buy media that is different than your competition in order to gain an advantage.
E) Use only one method to determine how you will spend your advertising dollars.

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