Once an advertising budget is established Melinda Salzer @Berkeley

Question 89 / 200: Once an advertising budget is established, what is the next step in the process?

A Use the media plan from the previous year.

B Buy all of your promotional advertising media before any other types of markets.

C Determine how the advertising dollars will be allocated.

D Buy media that is different than your competition in order to gain an advantage.

E Use only one method to determine how you will spend your advertising dollars.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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