Card 191 / 204: Marketers are becoming more and more creative in their approaches to gathering primary data. To obtain useful information, it is important to get the consumer personally involved in the process. Often, consumers are asked to try out a product and then asked in-depth questions. What kind of approach would be most effective in determining how consumers will react if you replace their Häagen Dazs ice cream with Friendly's ice cream?
A) Online questionnaires
B) Deprivation research
C) Focus groups
D) Tag clouds
E) Mail surveys

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