Marketers are becoming more and more Melinda Salzer @Berkeley Advertising

Question 189 / 200: Marketers are becoming more and more creative in their approaches to gathering primary data. To obtain useful information, it is important to get the consumer personally involved in the process. Often, consumers are asked to try out a product and then asked in-depth questions. What kind of approach would be most effective in determining how consumers will react if you replace their Häagen Dazs ice cream with Friendly's ice cream?

A Online questionnaires

B Deprivation research

C Focus groups

D Tag clouds

E Mail surveys

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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