Card 189 / 204: In the Household Chemicals video for laundry detergent, why was the focus group an appropriate method of primary research for this product?
A) The focus group was an excellent source of quantitative data.
B) The focus group was comprised of a variety of different types of consumers who provided similar feedback.
C) The focus group was not a good choice for this type of research. Another method would have been a better option.
D) The focus group allowed target consumers to try out the product and provide direct feedback on their preferences.
E) Focus groups should only be used for household products.

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