• Card 188 / 204: How does the brainstorming session in the Google video enable the company to generate new ideas?
    A) The participants are focused on one idea and strategy.
    B) Only people who are knowledgeable about the issue can participate in the session.
    C) The session allows for the free flow of ideas and group interaction.
    D) The session is not productive. This type of research is not useful.
    E) The leader can direct the discussion on a desired course.

    Answer:
    C) The session allows for the free flow of ideas and group interaction.

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Advertising & Promotion BUS210

Access: Public Instant Grading

Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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