Card 187 / 204: Before any research is conducted, what is the first step that must be taken in the market research process?
A)
Choose between primary and secondary data.
B)
Determine your research design.
C)
Define the problem to be researched.
D)
Identify data sources.
E)
None of the above
Answer:
C) Define the problem to be researched.
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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