In the Household Chemicals video for Melinda Salzer @Berkeley Advertising

Question 187 / 200: In the Household Chemicals video for laundry detergent, why was the focus group an appropriate method of primary research for this product?

A The focus group was an excellent source of quantitative data.

B The focus group was comprised of a variety of different types of consumers who provided similar
feedback.

C The focus group was not a good choice for this type of research. Another method would have
been a better option.

D The focus group allowed target consumers to try out the product and provide direct feedback
on their preferences.

E Focus groups should only be used for household products.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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