• Card 146 / 204: In addition to demographics, which of the following factors should be considered when identifying a target market?
    A) Geographic segmentation
    B) Psychographic segmentation
    C) Behavioral segmentation
    D) B2B segmentation
    E) All of the above

    Answer:
    E) All of the above

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Advertising & Promotion BUS210

Access: Public Instant Grading

Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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