Card 145 / 204: Based on demographic segmentation, you know that customers for your high-end camping equipment are educated, married, and established in the high-income bracket. Why should you also consider the psychographics of this segment when developing your advertising efforts?
A) Psychographics will identify the number of consumers within your target market.
B) Demographic segmentation is sufficient. It is not necessary for you to explore the psychographics of your target market.
C) Psychographics will help you to better understand your customers' personalities and reasons for purchase behavior.
D) Psychographics will provide you with quantitative data about your customers.
E) None of the above

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