• Card 50 / 204: Driving under the influence of alcohol has been a continuing problem among teens. Which of the following may be the most effective advertising strategy in deterring teenagers from drinking and driving?
    A) Create commercials produced by the manufacturers of alcoholic beverages.
    B) Place advertisements in newspapers nationwide.
    C) Publicize the decrease in insurance costs for safe drivers.
    D) Create an announcement introducing a new law to increase the legal drinking age.
    E) No meaningful impact has been established between public service announcements and their ability to impact consumer behavior.

    Answer:
    C) Publicize the decrease in insurance costs for safe drivers.

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Advertising & Promotion BUS210

Access: Public Instant Grading

Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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