Question 48 / 200:  Driving under the influence of alcohol has been a continuing problem among teens. Which of the following may be the most effective advertising strategy in deterring teenagers from drinking and driving?
A  Create commercials produced by the manufacturers of alcoholic beverages.
B  Place advertisements in newspapers nationwide.
C  Publicize the decrease in insurance costs for safe drivers.
D  Create an announcement introducing a new law to increase the legal drinking age.
E  No meaningful impact has been established between public service announcements and their ability
to impact consumer behavior.
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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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