-
Home
- Business
- Marketing
- Advertising Promotion BUS210
- Unit 02: Advertising and Society
- Dove products include a long
-
Card 49 / 204: Dove products include a long list of soaps, body lotions, deodorants, and hair care items. In their advertising efforts, Dove commercials feature actors who do not look like the typical models we are used to seeing (i.e. skinny, muscular, heavily made-up, and flawless). Instead they use average-looking people who are not actors or models/actors who appear like average-looking people. Why has Dove taken this new approach?
A)
It is less expensive to use real people than to cast high-priced models in their commercials.
B)
It is important for us to strive to be as perfect as the actors in past commercials. This is what "real" people look like; Dove is off-base.
C)
The concept of our body image has been shaped by the unrealistic images of people portrayed in commercials. Dove believes we need realistic role models.
D)
Our self-esteem is not really affected by the images portrayed in the media. The Dove campaign is simply an advertising strategy.
E)
Dove is copying their competitors' advertising strategies.
Answer:
C) The concept of our body image has been shaped by the unrealistic images of people portrayed in commercials. Dove believes we need realistic role models.
-
Keyboard Shortcuts
| Previous Card |
← Previous Card Button |
| Next Card |
→ Next Card Button |
| Flip Card |
Space-Bar |
<< First
< Previous
Flip
Next >
Last >>
Questions & Answers
what is defense mechanism
what is defense mechanisms
Chinaza
I'm interested in biological psychology and cognitive psychology
what does preconceived mean
How can I develope my cognitive domain
why is communication effective
Communication is effective because it allows individuals to share ideas, thoughts, and information with others.
effective communication can lead to improved outcomes in various settings, including personal relationships, business environments, and educational settings. By communicating effectively, individuals can negotiate effectively, solve problems collaboratively, and work towards common goals.
it starts up serve and return practice/assessments.it helps find voice talking therapy also assessments through relaxed conversation.
miss
Every time someone flushes a toilet in the apartment building, the person begins to jumb back automatically after hearing the flush, before the water temperature changes. Identify the types of learning, if it is classical conditioning identify the NS, UCS, CS and CR. If it is operant conditioning, identify the type of consequence positive reinforcement, negative reinforcement or punishment
please i need answer
Wekolamo
because it helps many people around the world to understand how to interact with other people and understand them well, for example at work (job).
Agreed 👍 There are many parts of our brains and behaviors, we really need to get to know. Blessings for everyone and happy Sunday!
ARC
A child is a member of community not society elucidate ?
Isn't practices worldwide, be it psychology, be it science. isn't much just a false belief of control over something the mind cannot truly comprehend?
compare and contrast skinner's perspective on personality development on freud
Skinner skipped the whole unconscious phenomenon and rather emphasized on classical conditioning
war
explain how nature and nurture affect the development and later the productivity of an individual.
nature is an hereditary factor while nurture is an environmental factor which constitute an individual personality. so if an individual's parent has a deviant behavior and was also brought up in an deviant environment, observation of the behavior and the inborn trait we make the individual deviant.
Samuel
I am taking this course because I am hoping that I could somehow learn more about my chosen field of interest and due to the fact that being a PsyD really ignites my passion as an individual the more I hope to learn about developing and literally explore the complexity of my critical thinking skills
and having a good philosophy of the world is like a sandwich and a peanut butter 👍
Jonathan
generally amnesi how long yrs memory loss
interpersonal relationships
Got questions? Join the online conversation and get instant answers!
Hide Choices
Interactive Question
Quiz Home Page
|
Prof.Melinda SalzerProfessor
Berkeley College
USA
|
Attribution:
Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
Flash Cards plugin by Curtis Blackwell github.com/curtisblackwell/flash_cards
Google Play and the Google Play logo are trademarks of Google Inc.
