Dove products include a long list of soaps Melinda Salzer @Berkeley

Question 47 / 200: Dove products include a long list of soaps, body lotions, deodorants, and hair care items. In their advertising efforts, Dove commercials feature actors who do not look like the typical models we are used to seeing (i.e. skinny, muscular, heavily made-up, and flawless). Instead they use average-looking people who are not actors or models/actors who appear like average-looking people. Why has Dove taken this new approach?

A It is less expensive to use real people than to cast high-priced models in their commercials.

B It is important for us to strive to be as perfect as the actors in past commercials. This is
what "real" people look like; Dove is off-base.

C The concept of our body image has been shaped by the unrealistic images of people portrayed
in commercials. Dove believes we need realistic role models.

D Our self-esteem is not really affected by the images portrayed in the media. The Dove campaign
is simply an advertising strategy.

E Dove is copying their competitors' advertising strategies.

<< First < Previous Flashcard Next > Last >> Quiz Home Page

https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

Ask

	8 Psychology MCQ 2011 1 Exam By John Gabrieli Start Exam
	20 Sociology 20 Population Urbanization Environment By OpenStax Start Quiz
	Grade 10 Module 2.1 IT Quiz (Part 1) By Christine Zeelie Start Quiz
	12 Dr Dowers Endocrinology By Brooke Delaney Start Exam
	1 Human A&P 2- Test 1 By Madison Christian Start Flashcards
	4 CDL Quiz - General Knowledge Part 2 By Jazzycazz Jackson Start Quiz
	Evolutionary Biology Ecology By Olivia D'Ambrogio Start Quiz
	44 Biology 44 Ecology and the Biosphere MCQ By OpenStax Start Quiz
	Engineering Communication MCQ By Steve Gibbs Start Quiz
	Spanish (Places) By Inderjeet Brar Start Flashcards

Copy and paste the following HTML code into your website or blog.