Card 128 / 204: A small graphics company wants to implement an Integrated Marketing Communications (IMC) promotional plan. However, they have a very small budget. How, if at all, could they successfully implement such a plan?
A) Only organizations with substantial budgets can successfully implement an IMC promotional plan.
B) The company could go over budget in implementing an IMC promotional plan.
C) The company could coordinate efforts and join forces with other companies and associations within the industry.
D) The company could wait until it has a larger budget.
E) None of the above

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