Card 127 / 204: A new local roofing company is planning its introductory promotional strategy. One of the owners of the company thinks that direct marketing is a thing of the past and that customers will not be attracted to the company through this method. The other partner feels that benefits can be attained through direct marketing. Which of the following is a benefit of using direct marketing activities in the 21st century?
A) Customers can receive a mail piece that will direct them to a company website where more information can be obtained.
B) A mail piece can provide only partial information, creating consumer interest and a desire to find out more.
C) Direct mail can lead consumers to online interactive sites where they can participate in contests and sweepstakes sponsored by the company.
D) The Internet has made it possible to target potential customers for direct marketing campaigns with even greater accuracy than in the past, making this tool highly effective at reaching the appropriate target market.
E) All of the above

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