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- Advertising Promotion BUS210
- Unit 01: Introduction to
- A full-service advertising agency
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Card 63 / 204: A full-service advertising agency is the best choice for a client under which circumstance?
A)
The client has a small budget.
B)
The client likes to perform its own actions.
C)
The client wants to tap into the expertise of several organizations.
D)
The client wants to have one central company to provide all the services it needs for the advertising function.
E)
The client has no interest in expanding globally.
Answer:
D) The client wants to have one central company to provide all the services it needs for the advertising function.
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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Attribution:
Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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