Card 64 / 204: According to the Advertising and Society Review, there is no consistent definition of "Advertising." In using Laver's broad definition, however, which one aspect seems to be the common denominator to bring all actions together?
A)
Society
B)
Attention-gathering
C)
Influence
D)
Exchange
E)
None of the above
Answer:
D) Exchange
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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