• Card 65 / 204: According to the Launch textbook, which of the following is one important aspect of current advertising?
    A) It contains the tools used to communicate a message.
    B) It is strictly driven by sales promotion.
    C) It is a key driver of popular culture.
    D) It has not changed significantly through time.
    E) Both C and D

    Answer:
    E) Both C and D

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Advertising & Promotion BUS210

Access: Public Instant Grading

Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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