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- Unit 12: Negative News and Crisis
- A fire destroys an entire floor
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Card 41 / 284: A fire destroys an entire floor of your office building. Which of the following is NOT part of the crisis communication plan you should have prepared before this event occurred?
A)
Naming a crisis team
B)
Designating a spokesperson
C)
Developing a media plan
D)
Preparing a negative news release
E)
Choosing a meeting place
Answer:
D) Preparing a negative news release
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Attribution:
Dr. P. Wynn Norman. Corporate Communication (The Saylor Academy 2014), http://www.saylor.org/courses/bus210/
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