Your home-made organic gelato has received Melinda Salzer @Berkeley

Question 158 / 200: Your home-made organic gelato has received such rave reviews from family and friends that you have decided to turn it into a business. Due to the high cost of organic ingredients, your product is expensive to produce, resulting in a relatively small customer base willing to pay the high retail price in grocery stores. Fortunately, you have found a co-packer who will produce your product to your exacting standards; however, the distribution network for frozen desserts is geared toward high-volume producers. Also, since the frozen dessert market has many entries, investors are reluctant to become involved. Why is your situation doomed to failure?

A There is no reason for the company to fail. If the product is good, consumers will buy it.

B Without investors, a company cannot survive.

C The organic market is too small for any company to make a profit.

D Without access to an effective distribution network, coupled with the inability to take advantage
of economies of scale, the product and the market do not appear to be suitable.

E Only a market with full coverage can be successful in this product category

<< First < Previous Flashcard Next > Last >> Quiz Home Page

https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

Ask

	17 AP 17 Endocrine System MCQ By OpenStax Start Quiz
	1 Week 1 Social Psych By Yacoub Jayoghli Start Quiz
	13 Sociology 13 Aging and the Elderly MCQ By OpenStax Start Quiz
©flickr: Alexander	Mechanics I MCQ By Stephanie Redfern Start Quiz
	Autonomic Nervous System By Marriyam Rana Start Quiz
	13 AP 13 Nervous System Essay By OpenStax Start Flashcards
	6 AP 06 Skeletal System MCQ By OpenStax Start Quiz
	45 Biology 45 Population and Community Ecology MCQ By OpenStax Start Quiz
	Introduction to Mechanics MCQ By Saylor Foundation Start Quiz
	1 BOD - DERMATOLOGY - By Brooke Delaney Start Exam

Copy and paste the following HTML code into your website or blog.