Your company produces small kitchen Melinda Salzer @Berkeley College

Question 19 / 200: Your company produces small kitchen appliances. Founded in the mid-1950's, your company's high -priced products have gained a reputation as being durable, reliable, and dependable. As a result, you are the market leader in your product category. One of your managers has suggested that since you occupy the number 1 spot in the market, sales might increase if prices dropped to your nearest competitor's price point. Do you think this is a good idea? Why, or why not?

A Yes. Consumers will always purchase the lower priced product.

B No. It is never a good idea to sell your products at the same price as your competition.

C No. You have the trust of your customers, and they are willing to pay the higher price for
a product they know and believe in.

D Yes. You can drop the price as long as the price change is not permanent.

E Yes. You should drop the price, because your only goal is to make a profit.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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