You have been waging a competitive Melinda Salzer @Berkeley College

Question 59 / 200: You have been waging a competitive advertising war with another company that also produces herbal teas. Your competition has been making claims that its product offers protection against certain kinds of cancer. You think these are unproven facts and feel that your competitor is taking advantage of consumers' fears of serious diseases. Your competitor states that it can make any claims it wants in its advertising efforts. Is this a case of freedom of speech, or can you do something to stop them?

A You have no recourse; they can distribute any type of advertising message they choose.

B You can produce a counter-campaign to say your product also has medicinal properties.

C You can wage a public advertising war against your competitor's claims.

D You can take your claims to the National Advertising Division of the National Advertising Review
Council for an investigation.

E None of the above

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Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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