With full-service agencies providing a Melinda Salzer @Berkeley Advertising

Question 78 / 200: With full-service agencies providing a soup-to-nuts approach to a clients' advertising, which of the following is NOT a reason for a company to have an in-house agency?

A Retain creative control

B Money savings

C Better coordination between all advertising and marketing activities

D Greater understanding of the products/services

E Lack of trust in outside agencies

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Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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