Question 77 / 200:  Why is word-of-mouth advertising so effective?
A  The company does not have to pay for it.
B  It is quicker to generate than traditional advertising methods.
C  People trust the word of others more than paid advertising.
D  Traditional advertising is dead.
E  No creative effort is needed.
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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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