The supermarket industry traditionally Melinda Salzer @Berkeley Advertising

Question 27 / 200: The supermarket industry traditionally has very low profit margins. The local supermarket you own has competition from several major supermarket chains. You are looking at ways to take advantage of new, low-cost media options. Which of the following might be an effective method of generating immediate sales?

A Place coupons on the store's website.

B Increase your budget for search ads.

C Create an online ad to run on food-related websites.

D Use mobile couponing and other phone technology to offer coupons and discounts.

E Use product placement ads.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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