The advertising campaign for your company Melinda Salzer @Berkeley

Question 90 / 200: The advertising campaign for your company's line of athletic shoes has resulted in a 10% increase in profits compared to profits a year ago. What actions should be taken for this year's campaign budget?

A You should make no changes, because your efforts produced a profit.

B You should increase your advertising budget by the percentage amount of desired increased profits.

C You should increase your budget for television advertising, because this is the most effective
method of mass marketing.

D You should conduct research to determine which of your advertising media channels have been
effective and which have been ineffective before allocating your new budget .

E You should increase your Internet advertising, because this is the most effective way to use
emerging technology.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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