McDonald's has seen incredible growth of Melinda Salzer @Berkeley

Question 145 / 200: McDonald's has seen incredible growth of their restaurants both in the United States and worldwide. They started out as a simple hamburger stand and have grown into a fast-food empire, catering to the needs of consumers who want convenience, low pricing, and the same experience every time they visit the restaurant. Yet, not all of their restaurants carry the same items on their menus. In fact, some international McDonald's restaurants do not even serve beef. What type of target marketing strategy does this illustrate?

A Demographic segmentation

B Geographic segmentation

C Psychographic segmentation

D Usage segmentation

E None of the above

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Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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