Many companies' advertising efforts are Melinda Salzer @Berkeley

Question 70 / 200: Many companies' advertising efforts are geared toward reminding the consumer about their product, reinforcing past purchase behavior, or providing an incentive in the way of a coupon or rebate. What kind of strategy does Apple use when its commercials communicate how its products will enhance your life?

A Fear strategy

B Promotional Pull strategy

C Promotional Push strategy

D Brand loyalty

E Repeat purchase

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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