How can an advertiser benefit from using Melinda Salzer @Berkeley

Question 49 / 200: How can an advertiser benefit from using imaginary creatures or characters such as the Keebler Elves or Tony the Tiger?

A It is less expensive than using real actors.

B Characters and creatures create an identity for the product.

C Research shows that there is no benefit to using characters.

D Advertisers won't ever need to change their advertising campaigns.

E Because not many companies use characters, the ones that do will stand out.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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