Although the toothpaste market has many Melinda Salzer @Berkeley

Question 142 / 200: Although the toothpaste market has many entries, you and your fellow marketers at "Smith & Jones" feel that your new product is revolutionary. Your research has shown that your product is superior to the competition in reducing the risk of dental disease, making teeth whiter, keeping breath fresh longer, and eliminating plaque. Based on the theories presented in the article Marketing: Positioning by Ries and Trout, what would be the best choice for your product's name?

A White and Fresh

B Smith & Jones' Toothpaste

C Denta Paste

D Fresh by S&J

E Healthy Smile

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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