A major coffee company decides to offer David Bourgeois @The Saylor

Question 4 / 187: A major coffee company decides to offer its customers a cup of coffee brewed from an extravagant process in half of its large-city retail locations. The special cup of coffee costs $3.50 more than the basic cup of coffee the company offers. Which of the following is NOT an example of how the coffee company could use business statistics to understand the value of introducing the new, and very expensive, cup of coffee to its customers?

A So the company can compare the effect of revenues for a store from the new expensive brew versus
stores where the brew is not offered

B So the company can measure if the amount of regular (cheaper) cups of coffee is purchased less
in favor of the more expensive cup

C So the company can gauge whether the new coffee improves the ambience of the in-store seating
area

D So the company can gauge whether on average customers who order the more expensive cup also
tend to order more or less food along with their coffee

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https://www.jobilize.com/business-statistics-by-david-bourgeois-bharatendra-rai

Business Statistics

Author:

David BourgeoisLecturer

The Saylor Academy

USA

Access: Public Instant Grading

Attribution: David T. Bourgeois, PhD; Bharatendra K. Rai, PhD. Business Statistics. The Saylor Academy 2014, http://www.saylor.org/courses/bus204/

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