A company that sells flower seeds is Melinda Salzer @Berkeley Advertising

Question 21 / 200: A company that sells flower seeds is evaluating its media plan. One of the planners has determined that magazine ads, although expensive, might be extremely effective in helping the company reach its sales goals. Why is this a good idea?

A Because magazines can be targeted to people interested in gardening

B Because magazines can reach a national audience

C Because magazines may be passed from one reader to another, resulting in multiple impressions
per copy

D Because the visual quality of magazines is high, creating a more favorable impression

E All of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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