5.18 Binomial distribution  (Page 7/14)

Measurement scales differ in their level of measurement. There are four common levels of measurement: Nominal scales are only labels. Ordinal Scales are ordered but are not truly quantitative. Equal intervals on the ordinal scale do not imply equal intervals on the underlying trait. Interval scales are are ordered and equal intervals equal intervals on the underlying trait. However, interval scales do not have a true zero point. Ratio scales are interval scales that do have a true zero point. With ratio scales, it is sensible to talk about one value being twice as large as another, for example.