Product Marketing Manager

Academic Partnerships
US - Texas - Dallas
January 17, 2025

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
A Day in the Life:
The essential functions of this role are as follows:
Become an in-house expert in the assigned partners' products/programs, brand positioning, and target audiences.
Leverage market research and student insights to identify growth opportunities and/or improve partner / program features and value props. As necessary, conduct competitive and industry analyses.
Support manager with project oversight of voice of the customer research, collaborating with Marketing Research & Insights Team.
Create, maintain, and execute marketing calendar, plan, campaigns and assets.
Actively monitor partners' / programs' lead, application and enrollment performance. Regularly report on these metrics to key internal & external stakeholders.
Develop key messages for marketing campaigns based on partner's brand standards, market positioning, and target audiences.
Create and submit creative briefs to support development of marketing assets and manage all regulatory approvals to ensure university and governmental compliance.
Review marketing assets on a regular cadence to ensure accuracy and alignment to partner's brand standards and company's best practices.
Collaborate with media, SEO, marketing automation and field marketing to monitor key metrics and ensure lead volume, lead quality and conversion rates achieve acquisition and enrollment goals.
Conduct performance analyses. Use data-driven, critical and innovative thinking to plan and execute optimizations based on performance data.
Execute on new partner/program launches, working towards near flawless execution for on-time delivery in market.
Develop and deliver partner-facing communications and presentations.
Work closely with all cross-functional teams to continuously improve the online experience throughout the entire student journey.
Develop good internal and external relationships for assigned partners and projects.
On fee-for-service engagements, help manage the marketing-related budget and deliver on contractual commitments throughout the statement of work.
Other duties, as assigned.
What You'll Need for Success:
You must meet the following requirements to be considered for employment:
Bachelor's level degree required, ideally in marketing. Graduate degree a plus
5-8 years of marketing, product and/or portfolio brand management experience, agency or direct. Experience in higher education marketing a plus
Strong analytical capabilities with demonstrated history of using testing, analyzing, refining and testing methodology
Ability to work creatively and manage multiple projects simultaneously
Agency and direct client experience a plus
Computer proficiency with Microsoft Office required. Advanced user of Excel and PowerPoint highly desired
Experience with Salesforce a plus
Excellent communication skills, team work and diplomacy are essential
Strong attention to detail
Ability to thrive in a highly ambiguous environment with changing priorities is essential
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Risepoint offers the following comprehensive benefits:
18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical - four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off
Supplemental Benefits:
Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Read the full job description and apply online on the recuiter's web-site

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