Senior Strategist

Company Description

Razorfish Health is unique among the roster of the largest healthcare agencies. Here's why:

At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvent our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day.

We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients' brands.

We have offices in New York, Chicago, Philadelphia, and London with over 300 colleagues, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals.

In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.

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Posistion Summary

Strategy. This is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to ask for or purchase a product, and continue doing so over the long term.

A new role within Strategy exists for a senior level strategist, who can help our agency and brand teams demonstrate a deeper understanding of consumers through retrieval and analysis of quantitative and qualitative data on consumer insights, media usage, lifestyle habits, and health behaviors, and then translate those experiences into strategic recommendations for our clients. The Associate Planner must:

Be able to create and evaluate consumer research, both qual and quant.

Be able to extract and develop insights from relevant data

Understand how our targets interact with the media universe

Be able to construct effective communications maps that define the target's journey through the sales process

Working with other strategists to develop comprehensive picture of target behavior

Work with analytics and media monitoring sources (both competitive activity and customer activity) to analyze channel activities and results

Additional Responsibilities include:

Collaborating with the creative, account, and channel planning teams on brand and communications strategies

Acting as the bridge between smart strategic thinking and great creative solutions

Mining provocative insights that form the basis for creative strategies

Developing inspiring creative briefs and briefings

Assisting in new business pitches

Participating in market research activities

Qualifications

Skills/experience required:

Great interpersonal skills

Superb and persuasive communications skills, both written and verbal

Adept at storytelling

Able to simplify and clarify complex concepts

Excellent analytical skills

Collaborative approach

Creative thinker

4 years' experience

Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience

Additional Information

Publicis Health is the world's premier health-oriented agency network. A division of Publicis

Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health's mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology-for good.

With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.




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