Senior Marketing Manager - Workplace Solutions

Why Choose Suddath to 'Move' your Career to the Next Level?

At Suddath, you can be part of something special and inclusive! Join a team that has a 100+ year reputation for excellence as an innovative, growing and financially stable company that is dedicated to promoting a culture that thrives on inclusion and diversity. From numerous awards to being recognized as one of the best places to work, Suddath offers a caring, family environment while providing relocation and logistics services to people and companies all around the world.

What We Offer!

A competitive wage with a comprehensive benefits package, including a 401(k) plan with company matching

Weekly pay for hourly-paid employees. Biweekly pay for salaried employees.

Paid Time Off (PTO) and paid company holidays

A tuition reimbursement plan where employees are encouraged to continue their education and development

For more information on our benefit offerings, please visit /suddath. com/about/careers/ and scroll down to view our employee benefits.

Senior Marketing Campaign Manager

Summary

The Senior Marketing Campaign Manager leads integrated campaign planning, development and execution, with a goal of driving leads in support of business growth objectives. The role leverages deep customer insights to drive and execute demand generation programs across the Suddath brand portfolio, including the development, planning and measurement of integrated campaigns, search engine marketing, direction of content development and advertising/promotion.

The role will serve as a key member of the Suddath Workplace Solutions team, reporting to the President of Workplace Solution, and includes the management of content resources. It requires a thorough understanding of campaign planning, strong digital marketing skills, content strategy experience and the ability to effectively manage detailed projects. The candidate must also be able to manage tight deadlines, collaborate well with others and provide a high level of service to internal stakeholders, aligned with their requirements and business objectives.

Detailed Responsibilities

Integrated Marketing Strategy and Planning (30%)

Understand and align with product line business strategies, goals and objectives and develop a thorough understanding of the business model, customers and competition

Assist in the development of the yearly marketing and campaign plans by product line

Partner with product line stakeholders and marketing director to understand target audience needs, buyer behavior and how Suddath supports customer needs

Work with stakeholders to define the overall portfolio of communications and demand generation deliverables as part of the ongoing marketing plans.

Develop specific marketing strategies by audience, with consideration of preferred channels and media, and stages of the purchasing cycle

Use customer data and insights to identify target most valuable customer segments and shape development of customer journeys, personas, pain points and value propositions

Lead development of product line messaging maps tailored by customer segment, product line and audience

Optimize the marketing mix balancing integrated inbound and outbound tactics

Assist with annual budget planning

Campaign Development (35%)

Lead the design, plan, execution, management and measurement of each individual campaign, including setting target audiences, objectives, schedule, budget, marketing mix and channels, as well as tracking and measuring results

Work with the marketing operations team in the collection and management of customer information for use in targeted marketing activities

Collaborate with marketing team to develop a cohesive creation, execution and testing/optimization strategy to increase engagement

Engage and orchestrate via stakeholders, sales leaders, marketing director, content resources, creative, digital and marketing operations to develop an integrated engagement strategy designed to achieve program goals

Use analytics tools to constantly track, test and optimize success of content and content strategy online and adjust as necessary; include A/B testing when applicable

Ensure alignment of messaging across marketing, communications and social media channels for the respective business units served

Oversee comprehensive campaign analytics to drive continuous improvement in campaign performance, strategy and ROI, including postmortems on what is working or not working to capture learnings for future efforts

Provide stakeholders with ongoing visibility to campaign results, including engagement, ROI and leads-to-cash visibility

Execution - Content Development, Lead Generation and Brand Activation (35%)

Manage ongoing execution across all stakeholders using project management tools and recurring planning meetings.

Lead content development and resource management across the portfolio of deliverables, including web, blogs, videos, sales letters, marketing collateral, case studies, whitepapers, presentations and other content, with the goal of increasing awareness, driving consideration and generating leads

Collaborate closely with the internal digital team on the execution of digital lead generation, including SEM, Google My Business, PPC/LSA, remarketing & retargeting, social media and other forms of promotion

Ensure web content stays up-to-date and leverages best practices in SEO and CRO

Collaborate closely with creative and content resources on brand development and awareness, including the execution of digital and print advertising for use in industry publications, event sponsorships, outdoor, and other forms of paid media

Lead execution of local-market influencer campaigns, supporting marketing, PR and business development efforts

Incorporate best practices into demand generation activities and stay abreast of key market trends and provide competitive intelligence support

Effectively communicate results and learnings through executive updates and reviews

Job Requirements:

Bachelor's degree (B. A. ) from four-year college or university

At least five years of marketing and/or business development experience

Experience with HubSpot and/or other marketing automation platforms

Ease with conducting data analysis through business intelligence tools

Excellent project management skills, including an ability to effectively multitask, prioritize, handle detailed information and meet deadlines

Strong collaboration skills in a cross-functional environment

Exceptional written and verbal communication skills

Presence on social platforms (e. g. , LinkedIn and Twitter) are a plus

Experience in transportation, logistics, moving or customer services a plus

Experience working in a matrix system a plus

The Suddath Companies is a multifaceted group of companies that specialize in worldwide corporate employee relocations, household moving, warehouse and logistics management and specialized transportation services.

The Suddath Companies provides equal employment opportunities to all employees and applicants for emplo.