Director of Marketing

VisionSpark
US - Ohio - Groveport
July 24, 2024

WEATHERABLES

DIRECTOR OF MARKETING

Are you ready to lead the charge in transforming marketing strategies into game-changing results? Can you think strategically thriving in a dynamic marketing environment? Do you excel at developing innovative campaigns that drive growth and engagement? If you possess these qualities and have a proven track record in marketing leadership, we want to talk to you!

Our ideal Director of Marketing is/has:

Strategy-Minded. You think big picture, aligning marketing initiatives with overall business goals to drive sustainable growth.
A Creative Mindset. Your innovative ideas and creative approaches set us apart from the competition, making our brand memorable and engaging.
Open to Learning and Growing. You embrace continuous improvement, seeking out new knowledge and skills to stay ahead in the ever-evolving marketing landscape.
Detail-Oriented. Your meticulous nature ensures that every aspect of our marketing strategy is executed flawlessly, leaving no stone unturned.
A Culture Champion. You foster a positive and inclusive workplace, ensuring that every team member feels valued and motivated.

Our ideal Director of Marketing brings passion, dedication, and creativity to Weatherables. This role plays a pivotal part in shaping our brand's future, driving engagement, and creating a collaborative and innovative marketing team. If you're ready to make a significant impact and lead our marketing efforts to new heights, we'd love to hear from you.

RESPONSIBILITIES

Responsibilities include but are not limited to…

Create, build, and develop an internal marketing team, and work side by side with, where needed, to drive marketing initiatives.
Build strategic partnerships with the executive leadership team.
Manage department budgets while evaluating the return on investments of all marketing campaigns.
Master company product lines to effectively market and promote them.
Develop, enhance, and perfect internal and external marketing materials.
Own the development of key marketing areas including lead generation, marketing channels/materials, video content, and social media channels to increase brand awareness and visibility.
Collaborate with Sales to grow online sales conversions through strategic B2C marketing efforts.
Develop and expand wholesale brands.
Grow the Weatherables Professional Program (Contractors/Installers) to break into new markets.
Maintain strong relationships with external marketing firms to ensure cohesive branding and marketing strategies.

This is a full-time, in-person position based in Groveport, OH.

QUALIFICATIONS

Required:

7+ years of marketing experience including eCommerce sales, B2B, B2C, and brand management
5+ years of experience of proven team leadership and team growth.
3+ years of experience managing department budgets.
Experience managing external partners/vendors.
Demonstrated ability to build strategic partnerships with executive leadership.

Preferred:

Professional videography experience.
Website development experience, including SEO and digital advertising.
Social media management experience across multiple channels, focusing on conversions.
Experience in the ecommerce side of the building industry (e.g., Home Depot, Amazon, Ebay, etc…).
4-year Marketing degree

Desired:

Experience in the fencing and railing industry.
Copywriting experience.

THE COMPANY - WEATHERABLES

Weatherables is a leader in the vinyl fencing and railing industry, dedicated to providing high-quality, eco-friendly products. We pride ourselves on superior customer service, quality control, and consistent product excellence. Join us and be part of a company known for its innovation and growth.

WHY WORK WITH US

We prioritize environmental sustainability, using 85% recycled materials.
Our brand is well known and respected in the industry.
Enjoy continuous growth and success.
We provide superior customer service and quality control.
We produce consistent, reliable products in the marketplace.
There is long-term growth potential for your career.
You will be a member of the leadership team.
You have the opportunity to build and lead the marketing team.
We promote an adaptable and helpful culture.
Fun working environment.
Flexible work schedule upon fulfilling job duties.
Annual leadership retreat in Scottsdale, AZ.

OUR CORE VALUES

Show Compassion and Respect: Treat everyone with kindness and understanding.

Take Ownership: Be accountable for your actions and decisions.

Be a Dedicated Team Player: Collaborate and support your colleagues.

SALARY: $110k - $125k

BENEFITS: PTO, health insurance, paid holidays, 401K program with match after one year of employment, employee engagement perks (for example: Columbus Blue Jackets tickets, yearly basketball tournament, etc.)

If you can turn creative ideas into powerful marketing strategies, then apply now!

Read the full job description and apply online on the recuiter's web-site

Director of Marketing

Director of Marketing

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