Group Vice President, Connections Strategy

Company Description:

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

The Razorfish Strategy and Performance team is looking for a Group Vice President, Connections Strategist who brings expertise in helping brands better connect with their customers through direct and addressable channels across the complete customer lifecycle.

The successful candidate will have a deep and commanding knowledge of CRM. They must understand consumer behavior and context and can develop strategic communications and enhance CRM program capabilities.

In addition to addressable/owned channels, the ideal candidate should be familiar with the addressable paid media environment and opportunities to orchestrate end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.).

Responsibilities:

Drive business growth for clients through CRM and integrated customer engagement

Define a CRM program's strategic vision and business goals to guide strategy development and execution

Create CRM strategies and models that increase our clients' relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content

Understand our clients' strategic priorities and challenges; identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations

Cultivate trusted and collaborative relationships with key client stakeholders, and regularly communicate insights and strategic recommendations to executive stakeholders

Lead the use of data and analytics for decision making and measuring CRM effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research

Develop a deep understanding of the clients' category and unique business dynamics within the category

Lead the strategy for new business pitches

Contribute to Marketing and Demand Generation whether through writing thought leadership, supporting marketing events, speaking at industry events or other methods

Manage, guide and mentor junior and mid-level strategists and ensure that teams are motivated by identifying opportunities to expand and grow

Qualifications:

As a guide, 15+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments

Solid business intuition, a collaborative spirit, and experience in driving growth for clients through CRM capabilities

A proven leader and relationship builder who can provide both an authoritative presence and confident presentation style with executive-level clients

Demonstrated ability to develop strategies that deliver on business KPIs / outcomes, sets vision and drives transformational change with the client in complex business and marketing environments

Deep experience with all addressable/owned channels and programs including email, push, SMS, web, direct mail and integrating with media and social teams

Experience working with Marketing, Product, Data & Analytics teams along with leading MarTech platforms such as Salesforce, Adobe, Braze, Epsilon, etc.

Strong analytical and data-driven background with experience leading cross-functional, dynamic teams to analyze and optimize marketing programs

Skilled with insight development from primary and secondary research as well as online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools

Additional Information:
At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact ***.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/10/2024.
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