Digital Designer

Lighthouse Technology Services
US - New York - Buffalo
September 12, 2024

*Direct Hire Opportunity* Lighthouse Technology Services is partnering with our client to add a Digital Designer to their team! This is a direct hire role and is open to hybrid candidates in Buffalo, New York. Position Overview:

We are looking for a talented and highly motivated Digital Designer to create high-quality and engaging user experiences through developing, implementing, and optimizing our digital properties and marketing campaigns across all channels. The right individual will have in-depth knowledge of graphic design, styles and layout techniques, as well as experience with website performance management. You will play a pivotal role in extending our brand presence and storytelling through online and digital mediums. This position requires a conscientious individual to work closely with the Director of Digital Media and collaborate with the UX and dev teams to ensure a cohesive, meaningful, and visually engaging representation of products across all its associated brands.

What You'll Be Doing:

•Lead the conceptualization, design, and development of brand-focused content, ensuring alignment with the overall brand strategy, marketing campaigns, and storytelling initiatives; recommend and execute website changes on our website properties.

•Implement UX/UI initiatives across marketing channels to integrate compelling design elements that enhance user experience and align with technical capabilities.

•Maintain and enhance brand consistency across all digital platforms, aligning web content with brand guidelines and values; translate business and marketing objectives into designs that are clear, compelling, visually exciting, easy to use and emotionally engaging; actively participate and help drive the creative process by presenting well-developed creative solutions to meet the given objectives.

•Bring expertise in content design, emphasizing the communication of brand stories, product technology, innovation, events, and editorial content; execute, design and propose creative elements for digital platforms (PDF, Web, Email, Social).

•Create designs that are responsive across various devices, ensuring seamless experiences on desktops, tablets, and mobile devices.

•Stay updated on industry trends, design tools, and technologies to bring fresh and innovative ideas to extend the brand content.

•Conduct regular quality checks on the websites to identify and resolve any design-related issues, ensuring optimal performance and user satisfaction.

What You'll Need to Have:

•3-5 years of experience in graphic design, including previous work specifically in visual brand development and web or UI design

•Experience with graphic design tools such as XD, Figma, and Adobe Creative Suite including strong knowledge of Photoshop and Illustrator

•CMS management (preferably Wordpress) experience required

•Bachelor's degree in design, graphic design, computer science, or a related field

•Proven experience as a Web Designer, with a strong portfolio showcasing previous brand-focused web design projects

•Strong understanding of UX/UI principles and best practices

•Expertise in content design, with a focus on communicating brand stories, product technology, innovation, events, and editorial content

•Ability to collaborate effectively with the UX and dev teams

•Ability to work independently and as part of a collaborative team

•Excellent communication and presentation skills

•Strong attention to detail and strong project management skills; ability to manage multiple, competing priorities

•Energetic, fast-learning with a desire to work in a results-oriented, hands-on environment

Preferred Qualifications:

•Industry Experience with B2B, SaaS, or technology company

•Proficient in design tools such as Adobe Creative Suite and Figma.

•Knowledge of CRM tools (Preferrably Salesforce)

•Experience using a project management tool (Asana, ClickUp, Notion)

Salary Range: $55,000-$75,000 Annually

Questions about any of our jobs? Email us at ***

View all of our open jobs here: jobs.lhtservices.com

Read the full job description and apply online on the recuiter's web-site

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