Director, Brand

Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.

Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

Job OverviewPosition Schedule: Full-Time

Join Edward Jones and be part of a world-class brand team. As the Director of Brand Strategy and Content, you'll play a pivotal role in shaping and defining our brand's future, crafting compelling narratives that resonate with millions of investors and associates. You'll lead a dynamic team of innovative thinkers and strategic doers, driving transformational change and positioning our brand as the top choice in the marketplace. This is a unique opportunity to be at the forefront of a rapidly evolving industry, where your creativity, strategic vision, and leadership will set the stage for the next era of growth and success. If you're passionate about building powerful, differentiated brands and inspiring others to achieve success, this opportunity is for you.

Edward Jones is a trusted 100+ year old financial services company. Our brand is a powerful business asset and contributes to the important choice investors make when selecting one of our 20,000 financial advisors. Our ambition is to improve the financial wellness of tens of millions of long-term investors across North America by providing access to comprehensive, personalized planning and professional advice. We aim to be the most client-focused, knowledge-powered, relationship-first advice firm in the industry. And our brand is one critical way we will achieve our ambition, because we believe our brand is the story we tell and the experiences we deliver, every chance we get.

Brand Center of Expertise core values we embody, and hope you do, too:
• FIO / Figure It out - intrinsically motivated and resourceful
• Fuego / Inspired and inspiring
• CSWS / Can't Stop, Won't Stop - constructively dissatisfied with status quo
• GRIT / Rigorous and resilient in approach
• Love / Collaborative and generous with our time

Responsibilities are anchored in Brand Strategy, Brand Content, and Brand Governance.
More specifically:

1. Strategic Consultation: Lead firm-level initiatives by providing expert consultation and oversight, evaluating business strategies, and making independent, strategic decisions to achieve objectives.

1. Brand and Content Strategy Leadership: Direct the development and execution of comprehensive brand strategies, including applying audience segmentation insights, leveraging brand architecture, and executing long-term content planning.

1. Measurement Framework: Establish brand metric benchmarks at national and market levels; develop strategies to leverage brand strengths and opportunities.

1. Omni-Channel Direction: Guide the development and implementation of sophisticated national integrated advertising campaigns to differentiate our brand and drive business outcomes.

1. Enterprise Brand Content Strategy: Develop and oversee a unique brand point-of-view and innovative creative ideas for enterprise content across all stakeholder groups.

1. Campaign Development: Lead the creation and execution of content marketing campaigns that support an $80M+ media buy and drive desired business results.

1. Business Influence: Communicate strategic opportunities and recommendations to senior leaders, negotiating solutions that maintain brand integrity and drive business growth.

1. External Partner Leadership: Manage relationships with external agencies to ensure alignment with brand objectives and maximize ROI, overseeing a $6M+ annual budget.

1. Test & Learn: Drive innovation through test-and-learn methodologies, continually optimizing campaign performance and identifying new opportunities.

1. Team Growth: Foster the growth and development of brand strategy and content teams, shaping the team's focus and responsibilities to meet firm objectives.

1. Budget Management: Monitor program and project budgets and resource plans effectively and in collaboration with Project Management, to optimize firm investments to achieve the best results.

1. Quality Assurance: Ensure that all marketing materials and campaigns meet the highest quality standards and are delivered on time.

• Deep understanding of brand strategy and content strategy.

• Experience in launching new brands and enhancing existing brands; experience with $10B+ brands preferred.

• Expertise in increasing brand equity and driving revenue through strategic initiatives.

• Strong executive presence and communication skills to influence at all levels.

• Ability to provide clear creative direction across paid, earned, shared, and owned channels.

• In-depth knowledge of the competitive landscape and ability to identify differentiation opportunities.

• Understanding of financial industry products and services is preferred.

• Excellent communication, negotiation, and presentation skills (written and verbal).

• Extensive experience managing high-value brand initiatives and leading cross-functional teams.

• Minimum experience: Agency Management, Audience Analysis, Brand Strategy, Business Strategy, Content Strategy, Critical Thinking, Decision Making, Integrated Marketing Strategy, Marketing Campaign Planning, Marketing Strategy, Messaging Strategy.

• Preferred experience: Customer Acquisition, Competitive Intelligence, Customer Engagement, Product Marketing, Recruitment Marketing, Design Thinking.

• Strategic Thinking: Ability to develop.