A company is looking for an Executive Director of Paid Media and Web.
Key Responsibilities
Develop, implement, and optimize comprehensive B2B digital acquisition campaigns across various channels
Manage budgets to drive spend efficiency and improve ROI, ROAS, and ROMI
Oversee the planning, design, execution, and maintenance of the company website to enhance user experience and conversion rates
Required Qualifications
Bachelor's degree in marketing, business administration, communications, or related field; Master's preferred
10+ years of experience leading paid media and website strategy
Experience in B2B or B2C environments supporting full-funnel go-to-market strategies
Demonstrated ability to build and optimize websites and digital experiences
Familiarity with media and web trends, technologies, and best practices
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