Senior Customer Marketing Manager Remote

ezCater
US - Massachusetts - Boston
November 23, 2024

Qualifications 7+ years deep experience, and demonstrated success, in planning and executing successful B2B marketing strategies that drive customer and revenue growth, particularly with experience in driving B2B campaigns for high velocity businesses with shorter sales cycles
Experience scoping, building, and executing database marketing campaigns
Excellent analytical skills with the ability to translate data into actionable insights and strategies
Results-oriented mindset with a focus on delivering measurable business impact
Experience with marketing automation platforms, CRM systems, and analytics tools
Strong analytical mindset and Excel skills paired with a strong sense of business operations
Strong attention to detail and proven ability to execute against plans
Ability to manage multiple projects based on priorities
Excellent written and verbal communication skills
Responsibilities The Senior Customer Marketing Manager will play a critical role in our Growth Marketing team, collaborating closely with our product marketing and corporate solutions marketing teams
This role requires a strategic thinker who can develop and execute effective B2B marketing strategies, identify opportunities to drive revenue, and optimize customer acquisition and retention
Build the high-frequency customer targeting and marketing strategy for ezCater's Growth Marketing team Develop keen understanding/firmographics of ezCater's highest value, most frequent customers (in concert with our Customer Insights and Product Marketing teams)
Build our database marketing program based on 1) firm understanding of customer personas/titles and 2) clear approach to vendor landscape to support efforts, including understanding right vendors to leverage for optimal customer targeting
Pilot and ultimately build a comprehensive database marketing program in partnership with our Marketing Engineering team
Build new marketing approaches/messaging to acquire high value/frequency customers and quickly identify the highest impact, efficient approaches by iterating quickly on learnings and optimizing based on insights
Collaborate with Growth Marketing and Corporate Solutions marketing teams to incorporate high-frequency customer targeting and messaging into existing marketing campaigns - focused on acquiring new high-frequency customers and maximizing value from existing customers
Partner with Corporate Solutions marketing team to identify and 'graduate' cohorts of high-frequency customers to high-value corporate accounts
Stay abreast of industry trends, competitive dynamics, and customer insights in B2B marketing
Track and report on key performance metrics:
Establish key performance indicators (KPIs) for B2B marketing initiatives and develop reporting mechanisms to track and communicate progress to stakeholders
Benefits The national cash compensation range for this role is $125,000 - $166,000
• Please note:
Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above
This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance)
You'll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization
You'll also get sane working hours and great flexibility around work/life balance
Oh, and you'll get all this:
Market salary, stock options that you'll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you're in one of our offices, and knowing that you helped get this rocket ship to the moon
•

Read the full job description and apply online on the recuiter's web-site

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